Evolutionism and management
DOI:
https://doi.org/10.15665/dem.v17i1.1922Keywords:
Competivity, brand love, brand personality, directed evolutionAbstract
This editorial interrogates about the legitimate, the limits between the social system including individuals, its expression through culture and the economic system through the market. This has involved the acceptance of love feelings for the brands, through the goods and services offered, as a postmodern market option and, as in any model, with a subject to, or restriction of the construct, which implies the extraordinary need for growth of the companies so that the civilization reaches the set of the societies and the traits that from the ethics are criticized to the economic system can be overcome.
Resumen
Este editorial se interroga acerca de lo legítimo, los límites entre el sistema social incluyendo a los individuos, su expresión a través de la cultura y el sistema económico a través del mercado. Ello a implicado la aceptación de sentimientos amorosos por las marcas, a través de los bienes y servicios ofrecidos, como una opción posmoderna de mercado y, como en todo modelo, con un sujeto a, o restricción del constructo, que implica la extraordinaria necesidad de crecimiento de las empresas para que la civilización llegue al conjunto de las sociedades y se puedan superar los rasgos que desde la ética se critica al sistema económico.
Resumo
Este editorial interroga sobre o legítimo, os limites entre o sistema social, incluindo indivíduos, sua expressão através da cultura e do sistema econômico através do mercado. Isso envolveu a aceitação de sentimentos de amor pelas marcas, através dos bens e serviços oferecidos, como uma opção de mercado pós-moderna e, como em qualquer modelo, com um assunto ou restrição do construto, o que implica a necessidade extraordinária de O crescimento das empresas para que a civilização atinja o conjunto das sociedades e as características que desde a ética são criticadas ao sistema econômico possam ser superadas.
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