DISCURSO DA MÍDIA SOBRE AS CAPACIDADES DINÂMICAS CHILENAS
DOI:
https://doi.org/10.15665/dem.v21i1.3462Palavras-chave:
Dynamic Capabilities, Chile, Discourse AnalysisResumo
Dentro do contexto social e econômico chileno, realiza-se uma pesquisa qualitativa com o objetivo de descrever as características conceituais dos discursos midiáticos associados às capacidades dinâmicas das organizações. O estudo identifica 16 construtos significativos que articulam um discurso, o qual estabelece as causas políticas envolvidas no dinamismo do ambiente e os fundamentos sociais das capacidades das empresas. O resultado é um mapa de processos que descreve o modelo mental prevalente comumente encontrado nos discursos midiáticos analisados.
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