DISCURSO DA MÍDIA SOBRE AS CAPACIDADES DINÂMICAS CHILENAS

Autores

  • David Álvarez-Maldonado
  • Nicolás Barrientos Oradini Universidad Alberto Hurtado
  • Carlos Aparicio Puentes Universidad Miguel de Cervantes
  • Alejandro Álvarez-Guarategua Universidad Tecnológica Metropolitana de Chile
  • Alberto Amón Jadue Universidad Católica Silva Henríquez
  • Mauricio Araneda Reyes Universidad Alberto Hurtado

DOI:

https://doi.org/10.15665/dem.v21i1.3462

Palavras-chave:

Dynamic Capabilities, Chile, Discourse Analysis

Resumo

Dentro do contexto social e econômico chileno, realiza-se uma pesquisa qualitativa com o objetivo de descrever as características conceituais dos discursos midiáticos associados às capacidades dinâmicas das organizações. O estudo identifica 16 construtos significativos que articulam um discurso, o qual estabelece as causas políticas envolvidas no dinamismo do ambiente e os fundamentos sociais das capacidades das empresas. O resultado é um mapa de processos que descreve o modelo mental prevalente comumente encontrado nos discursos midiáticos analisados.

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Publicado

2024-10-22

Como Citar

Álvarez-Maldonado, D. ., Barrientos Oradini, N., Aparicio Puentes, C., Álvarez-Guarategua, A., Amón Jadue, A., & Araneda Reyes, M. (2024). DISCURSO DA MÍDIA SOBRE AS CAPACIDADES DINÂMICAS CHILENAS. Dimensión Empresarial, 21(5). https://doi.org/10.15665/dem.v21i1.3462

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