The strategic management of business alliances
DOI:
https://doi.org/10.15665/dem.v21i5.3464Keywords:
Strategic Alliances, Alliances between Firms, CompaniesAbstract
This theoretical research develops a reflection on the strategic management of alliances between firms, from an evolutionary perspective, with the purpose of describing the mechanisms in which collaborative practices operate between different business organizations. The result is a conceptual proposal, in which the alliance is understood as a compound organization, constituted by a main hybrid that operates together with multiple agents, based on collaborative behavior orientation mechanisms through two processes that would impact the psychology of the people: incentives and regulatory codes.
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