Differentiation as a strategy for the Metalworking Industry in Chile
DOI:
https://doi.org/10.15665/dem.v21i1.3460Keywords:
Metalworking, Differentiation Strategy, 5d Model, Conscious StrategyAbstract
Currently, in order to maintain competitiveness, the Chilean metalworking industry has opted for differentiation strategies. This paper studies the case of the company Aceromac. This firm has been forced to improve its value proposition and its business model. The way to face this challenge was through the application of Model 5d, which proposes an adaptation to the Balanced Scorecard (CMI) model and establishes as a basis the development of awareness in the organization's decision-making. Among the results obtained, it is observed that after the application of the model, there has been an improvement in the variation of sales (7.5%), even exceeding the proposed goal (7%).
References
Asimet. (2014). Industria Metalúrgica Metalmecánica y Políticas de Desarrollo Productivo: Diagnóstico y Propuestas. F&K Consultores.
Bono, E. D. (1970). Lateral thinking: A textbook of creativity. Ward Lock Educational/El pensamiento lateral: manual de creatividad, Londres/Versión española.
Cardona, M. y Duque, Y. (2013). Responsabilidad Social Empresarial: Teorías, índices, estándares y certificaciones. Cuadernos de Administración. Universidad del Valle. Vol. 29 N° 5.
Chan Kim, W; y Mauborgne, Renée. (2005). La Estrategia del Océano Azul. Grupo Editorial Norma.
Correa, J. (2007). Evolución Histórica de los conceptos de Responsabilidad Social Empresarial y Balance Social. Semestre Económico, volumen 10, No. 20, pp. 87-102 - ISSN 0120-6346. Medellín-Colombia.
Diario Financiero. (2019). El desafío de elevar la producción industrial. Industria Metalúrgica y Metalmecánica. Suplemento DF. 3 de Julio 2019.
Emol. (2013). Asimet advierte desindustrialización en Chile y plantea desafíos para reactivar el sector. 27 de Agosto. Disponible en: Emol.com - https://www.emol.com/noticias/economia/2013/08/27/616654/asimet-advierte-desindustrializacion-en-chile-y-plantea-desafios-para-reactivar-el-sector.html
Kaplan R. S. y Norton, D. P. (1997): Cuadro de mando integral (ThebalancedScorecard), Barcelona: Gestión 2000.
Kaplan, R. S., & Norton, D. P. (2007). Balanced scorecard. In Das summa summarum des management (pp. 137-148). Gabler.
Kaplan, R. S., & Norton, D. P. (2004). The strategy map: guide to aligning intangible assets. Strategy & leadership.
Kim, W. C., & Mauborgne, R. (2015). La estrategia del océano azul: Crear nuevos espacios de mercado donde la competencia sea irrelevante. Profit editorial.
Metalmecánica Internacional. (2014). Sector metalmecánico en Chile completa 24 meses con indicadores negativos. Diciembre. Disponible en: http://www.metalmecanica.com/temas/Sector-metalmecanico-en-Chile-completa-24-meses-con-indicadores-negativos+102497.
Muñoz Gomá, Oscar. (2017). La industrialización chilena del siglo XX como proyecto de transformación. Contribuciones Científicas y Tecnológicas - Vol. 42 I Nº 1 I Pág. 31 – 40.
Ortega, Luis. (1992). El Proceso de Industrialización en Chile 1850-1930. HISTORIA, Vol. 26, 1991-1992: 213.246.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Pérez Españon, Andrés. (2020). Industria 4.0: el futuro inteligente de la metalmecánica. 2 de Junio. Disponible en: https://blog.wearedrew.co/industria-4-0-el-futuro-inteligente-de-la-metalmecanica
Ponti, F. (2001). La empresa creativa: metodologías para el desarrollo de la innovación en las organizaciones (No. 658.4063 P816e). Ed. Granica.
Publimetro. (2019). Desindustrialización: el oscuro panorama que enfrenta el mercado en Chile. 12 de Marzo. Disponible en: https://www.publimetro.cl/cl/noticias/2019/03/12/desindustrializacion-oscuro-panorama-enfrenta-mercado-manufacturero-chile.html
Ziller, Karen (2016). Modelo 5d. Un mapa de ruta para una nueva estrategia empresarial consciente. Editorial de la Universidad de Santiago de Chile.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Juan Carlos Armijos
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Instructions for filling in the Certification of Originality and the Copyright Transfer:
Keep in mind that by pressing the "save and continue" button at the end, you are assuming all the ethical and legal commitments set forth herein. They establish the responsibilities of the legislation on intellectual property rights. For this it is assumed that whoever is carrying out the action of presenting the written work in good faith and represents himself and the other authors of the postulated article.
In this sense, the authors retain all the rights of which they are owners and authorize the free reproduction of the document sent. In the event of being necessary, they will assume, by pressing the "save and continue" button, the legal responsibility derived from the patrimonial rights which are free because of the non-payment by any procedure of the Journal.
Consequently, the author (s) represented by the person who advances the postulation of the article for evaluation and eventual publication,
I (We) declare:
1. I am (we are) the author (s) of the article {here is the name of the article placed automatically}.
2. This is an original work in accordance with the intellectual property law of Colombian copyright.
3. The content of the article of the reference has not been published and that it will not be submitted to any other means of publication in written or electronic support before knowing the decision of the Editorial Committee of Dimensión Empresarial.
4. The signer of this certification guarantees that the commitment acquired here does not infringe any third-party rights.
5. The publication authorization includes its electronic file and its adaptation, if necessary, for its incorporation in the network or in any electronic format or database, as well as attaching the necessary metadata to register the work, trademarks of water or any other security or protection system.
6. The publication authorization includes reproduction on digital media. As well as its distribution and making available through institutional archives through the Internet, distribute copies, and exhibit it in Colombia and outside the country, as well as include the article in national and international indexes.
7. The author assumes all responsibility, including compensation for damages, that could be exercised against the Universidad Autónoma del Caribe by third parties who violated their rights and interests because of the assignment.
For its part, Dimension Empresarial undertakes to respect in any case the rights of the author contained in Article 30 of Law 23 of 1982, or any after it and will make the article available to the users of the Journal so that make a legitimate use of it, as permitted by the applicable legislation, provided that its authorship is cited, commercial benefit is not obtained, and derivative works are not made.
The authors agree to accept the conditions of this intellectual property note, which will be applied to this submission when it is published in this journal.
