Lean Start-Up as a Strategy for the Development and Management of Dynamic Entrepreneurships
DOI:
https://doi.org/10.15665/dem.v16i2.1487Keywords:
Entrepreneurship, business model, Lean startup, strategy, managementAbstract
In recent years, several methodologies have emerged for the development and management of enterprises and new enterprises. One of the methodologies with the greatest impact in the global entrepreneurial community in the creation of the launch, developed by Erick Ries in 2008. This is based on the principles of scientific method and artistic creation. In this scenario, the objective of the present investigation is to analyze the methodology of Lean Initiation as a process of management and development of enterprises, mainly states as dynamic. In addition, a brief comparative analysis with other similar methodologies will be carried out in such a way that it is possible to objectively justify the use of this method.
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