Communication determinants for the development of markets that target the young men of Villavicencio, Colombia

Authors

  • María Cristina Otero Gómez Universidad de los Llanos http://orcid.org/0000-0002-3241-7877
  • Wilson Giraldo Pérez Universidad de los llanos
  • Iván Darío Giraldo Pérez Universidad de los llanos

DOI:

https://doi.org/10.15665/re.v14i2.787

Abstract

This research[1] aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels.   


 

 

Author Biography

María Cristina Otero Gómez, Universidad de los Llanos

Profesional en Comercio Internacional, Esp. en Derecho Comercial y Financiero, Esp. en Gerencia de Proyectos, Magíster en Mercadeo. Docente de la Facultad de Ciencias Económicas

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Published

2016-07-29

How to Cite

Otero Gómez, M. C., Giraldo Pérez, W., & Giraldo Pérez, I. D. (2016). Communication determinants for the development of markets that target the young men of Villavicencio, Colombia. Encuentros, 14(2). https://doi.org/10.15665/re.v14i2.787

Issue

Vol. 14 No. 2 (2016): Julio - Diciembre

Section

Paper

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