Social responsibility practices and corporate image in micro and small enterprises (Mypes) in the textile sector
Keywords:
Social responsibility, Self-image, Intentional image, Corporate imageAbstract
The study aimed to understand how SMEs in the textile sector located in the Lima metropolitan area manage their social responsibility practices, as well as how this relates to their corporate image. To this end, a quantitative, cross-sectional, and correlational non-experimental research design approach was used. The results showed a connection between the variables examined. Therefore, the nonparametric Spearman's Rho test was used, with a correlation coefficient of 0.228 and a p-value of 0.000. Finally, the study found a moderately positive association between the variables under study.
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