Framework to assess organizational readiness for digital transformation // Marco de referencia para evaluar la preparación organizacional para la transformación digital // Modelo para avaliação e preparação para a transformação digital nas organizações

Marisa Analia Sanchez



The digital transformation puts to the test the sustainability of traditional business models. The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The proposal is based on literature review of both theoretical and empirical research. The framework abstracts complexity to isolate a few key variables. Its specification is based on system dynamics since it naturally models forces of change in a complex system so that their influences can be better understood.

La transformación digital pone a prueba la sustentabilidad de los modelos de negocio tradicionales. El objetivo de este trabajo de investigación es formular un marco de referencia que explique los recursos, capacidades y decisiones gerenciales necesarias para responder al nuevo ambiente. La propuesta se basa en una revisión literaria de investigaciones tanto teóricas como empíricas. El marco de referencia abstrae la complejidad para aislar unas pocas variables clave. Su especificación se basa en dinámica de sistemas dada que naturalmente modela fuerzas de cambio en un sistema complejo de modo que sus influencias pueden entenderse mejor.

A transformação digital testa a sustentabilidade dos modelos de negócios tradicionais. O objetivo desta pesquisa é desenvolver um modelo para explicar os recursos, capacidades e decisões de gestão necessárias para responder ao novo ambiente. A proposta é baseada em uma revisão da literatura tanto da pesquisa teórica e empírica. O modelo abstrai a complexidade para isolar algumas variáveis-chave. Sua especificação é baseada en dinâmica de sistemas dado que naturalmente modela as forças de mudança em um sistema complexo de modo que sua influência pode ser melhor compreendida.


Digital transformation; digital strategy; The Five Competitive Forces Model; Value Chain Analysis; System Dynamics // Transformación digital, estrategia digital, Modelo de las Cinco Fuerzas Competitivas, Análisis de la Cadena de Valor, Dinámica de Sistema

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