Estudio de buenas prácticas adoptadas por las microempresas para mitigar los efectos negativos en tiempos de crisis
DOI:
https://doi.org/10.15665/dem.v21i1.3076Keywords:
Microempresas, Crisis, Buenas Prácticas, Casos de estudio, Covid-19.Abstract
This research seeks to identify the good practices that microenterprises have adopted to stay in the market in the face of any crisis situation, through a comparison of what was found in a literature review and web analysis against the construction of case studies.
The results showed that microentrepreneurs focus on liquidity and adaptation to face a crisis. Likewise, quality and stakeholder relations are highlighted as important factors. Finally, the actions or habits taken before a crisis influence the ability to respond to them.
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