Comportamiento estratégico en pequeñas empresas de base tecnológica
Keywords:
Dynamic Capabilities, Organizational Resources, External Environment, Micro and Small technology-based CompaniesAbstract
Este trabajo pretende contribuir a la literatura sobre gestión estratégica en micro y pequeñas empresas de base tecnológica, identificando las principales características del comportamiento estratégico. El método de investigación utilizado fue cualitativo, basado en estudios de casos. La investigación indica que el comportamiento estratégico en micro y pequeñas empresas de base tecnológica abarca la definición de estrategias competitivas y de innovación y asignación de recursos organizacionales para innovar y desarrollar capacidades dinámicas, detectando los cambios en el entorno externo, movilizando y reconfigurando los recursos, para ayudar a estas empresas a adaptarse a las demandas del mercado y obtener ventajas competitivas.
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