Enterprise culture and managers’ motivation in a textile industry
DOI:
https://doi.org/10.15665/dem.v16i1.1496Keywords:
Organizational Culture, Motivation, Organizational Performance, Focus Group, Case StudyAbstract
This article aims at analyzing the organizational culture in a major textile industry from Brazil and tends to study the way through which this structure can become a motivational tool for the decision makers. From a qualitative research, this investigation is characterized as a case study, whose data were collected through interviews composed of predefined questions and which were applied in writing and in an articulated way. The technique used in the interview was that of focus group, and the collected data were analyzed through text transcription, voice recording and the establishment of an analytical matrix. The results showed the existence of an integrated and shared organizational culture, besides being a motivational tool relevant to the actions of the decision makers’ intermediate managers.
Resumen
Este artículo tiene como objetivo analizar la cultura organizacional en una importante industria textil de Brasil y tiende a estudiar la forma en que esta estructura puede convertirse en una herramienta de motivación para los que toman las decisiones. A partir de una investigación cualitativa, esta investigación se caracteriza por ser un estudio de caso, cuyos datos fueron recolectados a través de entrevistas compuestas de preguntas predefinidas y que fueron aplicadas por escrito y de manera articulada. La técnica utilizada en la entrevista fue la del grupo de enfoque, y los datos recopilados se analizaron a través de la transcripción de texto, grabación de voz y el establecimiento de una matriz analítica. Los resultados mostraron la existencia de una cultura organizacional integrada y compartida, además de ser una herramienta motivacional relevante para las acciones de los gerentes intermedios de los tomadores de decisiones.
Resumo
Este artigo tem como objetivo analisar a cultura organizacional em uma importante indústria têxtil do Brasil e tende a estudar a maneira pela qual essa estrutura pode se tornar uma ferramenta motivacional para os tomadores de decisão. A partir de uma pesquisa qualitativa, esta pesquisa é caracterizada como um estudo de caso, cujos dados foram coletados através de entrevistas compostas por questões pré-definidas e que foram aplicadas por escrito e de forma articulada. A técnica utilizada na entrevista foi a do grupo focal, e os dados coletados foram analisados através de transcrição de texto, gravação de voz e o estabelecimento de uma matriz analítica. Os resultados mostraram a existência de uma cultura organizacional integrada e compartilhada, além de ser uma ferramenta motivacional relevante para as ações dos gerentes intermediários dos decisões.
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