LOBBY Y PODER DE INFLUENCIA DE LOS AGENTES PÚBLICOS

  • César Ricardo Maia de Vasconcelos Potiguar University (UnP) http://orcid.org/0000-0003-0398-5733
  • Kléber Cavalcant Nóbrega Potiguar University (UnP)
  • Gabriel Lacerda de Paula Federal Institute of Education, Sciences and Technology of Rio Grande do Norte

Resumen

La presente investigación tiene como objetivo explorar y profundizar el conocimiento sobre el lobby y el poder de influencia de los grupos de presión a los agentes públicos a favor del consumidor. Este trabajo cualitativo utiliza una entrevista semiestructurada como herramienta de recolección de datos. Los resultados fueron procesados y analizados a través de la técnica de análisis de contenido, presentados por categorías de análisis y subcategorías. Sobre la base de la investigación, se concluyó que el grupo de presión y las actividades de cabildeo se presentaron como vitales para la adquisición de ventajas hipercompetitivas, y que la persuasión que se origina a partir de información privilegiada beneficia al consumidor final.

Biografía del autor/a

César Ricardo Maia de Vasconcelos, Potiguar University (UnP)

PhD in Administration – Université Pierre Mendes-France – Grenoble II - Host institution: Potiguar University (UnP), Permanent Professor of the Postgraduate Program in Management (PPGA)

Kléber Cavalcant Nóbrega, Potiguar University (UnP)

PhD in Production Engineering - Polytechnic School of the University of São Paulo - São Paulo / SP - Host institution: Potiguar University (UnP), Permanent Professor of the Postgraduate Program in Management (PPGA) 

Gabriel Lacerda de Paula, Federal Institute of Education, Sciences and Technology of Rio Grande do Norte

Master in Administration from the Potiguar University (UnP) - Natal / RN - Host institution: Federal Institute of Education, Sciences and Technology of Rio Grande do Norte.

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Publicado
2019-09-15
Sección
ARTÍCULOS RESULTADOS DE INVESTIGACIÓN

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