• César Ricardo Maia de Vasconcelos Potiguar University (UnP) http://orcid.org/0000-0003-0398-5733
  • Kléber Cavalcanti Nóbrega Potiguar University (UnP)
  • Gabriel Lacerda de Paula Federal Institute of Education, Sciences and Technology of Rio Grande do Norte


The present research aims at exploring and deepening the knowledge about lobby and the influence power from pressure groups along to public agents in favour of the consumer. This qualitative work used a semi-structured interview as a data collecting tool. The results were processed and analysed through the content analysis technique, presented by analysis categories and subcategories. Based on the investigation, it was concluded that the pressure group and lobby activities presented themselves as vital for the acquisition of hypercompetitive advantages, and that the persuasion that originates from privileged information benefits the end consumer.

Author Biographies

César Ricardo Maia de Vasconcelos, Potiguar University (UnP)

PhD in Administration – Université Pierre Mendes-France – Grenoble II - Host institution: Potiguar University (UnP), Permanent Professor of the Postgraduate Program in Management (PPGA)

Kléber Cavalcanti Nóbrega, Potiguar University (UnP)

PhD in Production Engineering - Polytechnic School of the University of São Paulo - São Paulo / SP - Host institution: Potiguar University (UnP), Permanent Professor of the Postgraduate Program in Management (PPGA) 

Gabriel Lacerda de Paula, Federal Institute of Education, Sciences and Technology of Rio Grande do Norte

Master in Administration from the Potiguar University (UnP) - Natal / RN - Host institution: Federal Institute of Education, Sciences and Technology of Rio Grande do Norte.


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