Empreendedorismo, Modelo de Negócio e Design Thinking na Pequena Empresa Brasileira
DOI:
https://doi.org/10.15665/dem.v19i3.2799Palavras-chave:
empreendedorismo, modelo de negócio, design thinking, pequena empresaResumo
O objetivo da pesquisa é examinar o empreendedorismo, BM e DT conectados de forma integrada, para fomentar a inovação em pequenas empresas estabelecidas. A pesquisa é exploratória e qualitativa, apoiada por um estudo de caso de uma pequena empresa brasileira. As principais conclusões indicam que a estrutura analítica do empreendedorismo, BM e DT conectados de forma integrada promovem a inovação na pequena empresa. Os resultados são inovadores porque ajudam a ampliar a compreensão do empreendedorismo, BM e DT conectados de forma integrada em pequenas empresas para fomentar a inovação e preencher a lacuna na literatura. Os resultados têm implicações práticas para gerentes e proprietários de empresas estabelecidas, coordenadores e gerentes de recursos humanos e alunos e profesores de cursos de graduação e pós graduação.
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