El capital reputacional como cuestionamiento ético de la innovación tecnológica en monsanto
DOI:
https://doi.org/10.15665/rde.v12i1.67Keywords:
Desconfianza, estrategias, reputación corporativa, transgénicosAbstract
La introducción de cultivos transgénicos como alternativa para solucionar el problema de la deficiencia alimentaria
en la mayoría de las economías representa un área de oportunidad para el desarrollo biotecnológico del cual
en las últimas décadas Monsanto ha sido precursor. Mediante revisión bibliográfica y un análisis cualitativo de
los principales enfoques teóricos que explican el comportamiento y las estrategias de expansión y crecimiento
de la empresa, se comprueba el supuesto de que la participación activa de la sociedad en la evidencia de
daños causados determinan el valor estratégico de la reputación corporativa de la transnacional provocando
controversias, incertidumbre y desconfianza respecto a sus productos y procesos, asumiendo que representan
un peligro para la salud de la población y el medio ambiente en general.
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