Digital transformation and resilience in multinational companies
Keywords:
Multinational enterprises, Digital transformation, Resilience, Digital marketingAbstract
The article analyzes, using the PRISMA methodology, the main scientific findings on the digital transformation and resilience of multinational companies, specifically focusing on publications that accelerate e-commerce, the rise of Industry 4.0, and current trends in digital marketing. As a main result, it was obtained that the factors present mixed effects in the crisis management of multinational companies, since this influence positively or negatively depending on the national context, public confidence in the market, and the financial and knowledge capacity of the companies. for the search for competitiveness.
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Copyright (c) 2025 Ángela Nicole Ynfante Gonzales, Adriana Lucia Rivera Aliaga, Alejandro Andrés Arenas Hernández, Lucía Camila Rodríguez Vásquez, Diego Frank Lam Urquiaga, Julio Ricardo Moscoso Cuaresma, Omar Larios Soldevilla
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