Correlational analysis between the Corporate Image of Tarapoto Supermarkets and Customer Satisfaction levels in 2022
Keywords:
Corporate image, Customer satisfaction, , SupermarketsAbstract
The purpose of this article is to determine the relationship between corporate image and customer satisfaction in Tarapoto supermarkets. This was addressed through a quantitative, correlational, non-experimental design. A non-probability quota sample of 382 residents of the Tarapoto district was used to administer a questionnaire. The main results were high in corporate image (57.5%) and customer satisfaction (72%). A moderate and positive relationship was also found, with a correlation coefficient of 0.473, indicating that most customers have a positive perception of supermarkets, leading to satisfaction with the service received.
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