Corporate Reputation and Its Dimensions as Strategic Management Systems
DOI:
https://doi.org/10.15665/dem.v20i3.3307Keywords:
Corporate reputation, business intangibles, strategic management systems, non-financial indicators, companiesAbstract
La reputación corporativa es un activo intangible que poseen las compañías y, como tal, se ha consolidado en las últimas décadas como uno de los principales indicadores no financieros dentro del tejido empresarial (Carreras et al., 2013).
La gestión y el funcionamiento del sistema de valor está estrechamente ligado a la reputación corporativa de una empresa; puesto que, el ejercicio, la labor, en definitiva, el comportamiento de la corporación afectará directamente a cómo sea percibida por sus diferentes públicos. Así, por lo tanto, la reputación corporativa se podría definir como aquel recurso intangible del cual dispone una empresa, donde su comportamiento a largo plazo adquiere un papel crucial y que, gracias a este, se puede reconocer de una manera por parte de todos los diferentes públicos, generando así valor, acorde con lo que estos consideran y esperan de la organización (Ferruz González, 2016).
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