La Comercialización Del Producto “Turismo Deportivo”
DOI:
https://doi.org/10.15665/rde.v12i2.277Keywords:
Turismo deportivo, marketing, estratégias, tendenciaAbstract
Este trabajo analiza la literatura referida al turismo deportivo y a las características del cliente de este tipo
de servicios. Partiendo de fuentes secundarias y una vez analizado las características de esta demanda, se
propone el desarrollo de estrategias de comercialización de este producto, así como las tendencias futuras
previsibles para el sector turístico.
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