The use of ICT in SMES exporting
DOI:
https://doi.org/10.15665/rde.v15i1.1382Keywords:
Ict, Born Global, Export Traditional, Cluster AnalysisAbstract
In this article analyzes and compares the level of use of ICTs in enterprises with traditional internationalization and born global in Colombia. Through a survey conducted in 2014 on sample 400 Colombian enterprises, cluster analysis was performed to establish the influence of ICT use on business performance for each type of enterprise. It is evident that there is an increased use of ICT in the Born Global firms following the start of early internationalization leading to increased access to market information, while traditional exporters still have restrictions on the frequency and intensity in the use of ICT.
Resumen
En este artículo se analiza y compara el nivel de utilización de las TICs en las empresas con internacionalización tradicional y en las empresas born global en Colombia. A través de una encuesta realizada en el 2014 a una muestra de 400 empresas colombianas se realizó análisis clúster para establecer la influencia del uso de las TICs sobre el desempeño empresarial. Se evidencia que existe un mayor uso de las TICs en las empresas Born Global como consecuencia del inicio de internacionalización temprana que conduce a un mayor acceso a información del mercado, mientras que las exportadoras tradicionales aun presentan limitantes en la frecuencia e intensidad en el uso de las TICs.
Resumo
Neste artigo analisa e compara o nível de utilização das TIC nas empresas com a internacionalização tradicional e as empresas globais que nascem na Colômbia. Através de um inquérito em 2014 a uma amostra de 400 empresas colombianas, análise de cluster foi realizada para estabelecer a influência da utilização das TIC no desempenho dos negócios. É evidente que há um aumento da utilização das TIC nas empresas nascidas globais após o início da internacionalização precoce levando a um maior acesso à informação de mercado, enquanto os exportadores tradicionais ainda têm restrições sobre a frequência e intensidade no uso de TIC.
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