Innovation and competitiveness: organizational culture and business model
DOI:
https://doi.org/10.15665/rde.v15i2.1023Keywords:
Innovation, competitive advantages, organizational culture, business model, processes, knowledgeAbstract
This article has as its starting point the cross review of the literature on innovation and competitive advantage, given the strong relationship between these terms and the growing importance and interest that have been gaining in business and academia. As a result of the consultation and review of the state of art of the last 10 years, it can identify the important role assigned to the concept of Business Model (MN) and Organizational Culture (CO), which stand out and are often identified as common elements in the implementation of innovation and development of competitive advantages in organizations that exposed to a dynamic of change seek to understand and adjust to pro-environment to ensure their permanence in the market.
Resumen
El presente artículo tiene como punto de partida la revisión de la literatura en innovación y ventaja competitiva publicada en algunos de los principales Journals en Colombia, teniendo en cuenta la fuerte relación entre estos términos y la creciente importancia e interés que han venido ganando en el ámbito empresarial y académico latinoamericano. Como resultado de la búsqueda y revisión del estado del arte de los últimos 10 años, se logra identificar el importante papel asignado a la noción de Modelo de Negocio (MN) y Cultura Organizacional (CO), los cuales se destacan y son frecuentemente señalados como elementos comunes en la implementación de innovación y el desarrollo de ventajas competitivas en organizaciones, que expuestas a una dinámica de cambio buscan entender y ajustarse a su entorno en pro de garantizar su permanencia en el mercado.
Resumo
Este artigo tem como ponto de partida uma revisão da literatura sobre inovação e vantagem competitiva publicada em alguns dos mais importantes periódicos colombianos, dada a forte relação entre estes termos ea crescente importância e interesse que vêm ganhando nos negócios e no meio acadêmico da América Latina. Como resultados de busca e revisão do estado da arte dos últimos 10 anos, pode identificar insights sobre o papel importante atribuído ao conceito de Modelo de Negócio (MN) e Conceito de Cultura Organizacional (CO), que se destacam e são frequentemente identificados como comuns Elementos na implementação de inovação e desenvolvimento de vantagens competitivas em organizações que se expõem a uma dinâmica de mudança buscam entender e ajustar a pro-ambiente para garantir sua permanência no mercado.
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