Relationship between design thinking and entrepreneurial way of doing business: case of a brazilian crossfit academy

Authors

  • Wallace Jorge Santos Silva Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
  • José André Villas Boas Mello Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

DOI:

https://doi.org/10.15665/dem.v20i1.2609

Keywords:

co-creation, training, Entrepreneurship, position

Abstract

This study aims to apply the Design Thinking tool to understand Crossfit practitioner expectations of a business unit located in a Brazilian state. Through an exploratory study develops the prototyping of the design of a box and a co-creation for the formulation of a positioning panel. They were presented as solutions that support the decision to stay in the affiliate as well as winning new members the creation of Custom Training. Understanding consumer behavior, of course, will help a CrossFit Boxing entrepreneur to successfully combine business positioning with the practitioner's happiness and health.

Author Biographies

Wallace Jorge Santos Silva, Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

Engenheiro de Produção do Centro Federal de Educação Tecnológica Celso Suckow da Fonseca (2019). Gerente de Programa de Clientes de Pequenas & Médias Empresas da Microsoft.

José André Villas Boas Mello, Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

Economia (UFRRJ), Mestrado em Engenharia de Produção (UFRJ), Doutorado em Engenharia de Transportes (UFRJ). Professor no Centro Federal de Educação Tecnológica Celso Suckow da Fonseca (CEFET/RJ)

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Published

2022-06-09

How to Cite

Silva, W. J. S. ., & Mello, J. A. V. B. (2022). Relationship between design thinking and entrepreneurial way of doing business: case of a brazilian crossfit academy. Dimensión Empresarial, 20(1). https://doi.org/10.15665/dem.v20i1.2609

Issue

Section

RESEARCH RESULTS ARTICLES