Estrategias de neuropoliting para una politica decadente La ciudad de Barranquilla como muestra
DOI:
https://doi.org/10.15665/rde.v10i2.211Keywords:
Politing, Neuromarketing, Neuropoliting, e-politing, political Marketing and MDPAbstract
El Neuropoliting consiste en la aplicación de técnicas pertenecientes a las neurociencias, en el desarrollo de estrategias
de marketing político, estudiando los efectos que la publicidad política tiene en el cerebro humano, con
la intención de poder llegar a predecir e influir en la conducta del elector. El Neuropoliting permitirá mejorar las
técnicas y recursos de la publicidad política para ayudar a comprender la relación entre la mente y la conducta
del elector destinatario, algo que en la actualidad puede considerarse el desafío más importante para el marketing
político. Sin embargo, los críticos afirman que se podrían llegar a controlar las decisiones del elector, y que estas
técnicas pueden considerarse invasivas para la intimidad de las personas, al poder llegar a orientar las emociones
personales hacia ideologías políticas poco sanas.
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