The trash becomes profit for Brazilian grocery retail
DOI:
https://doi.org/10.15665/dem.v17i1.1566Keywords:
Reverse Logistics, Grocery Retail, Supermarket, Sustainability, Waste ManagementAbstract
Environmental sensitivity is present in several countries, and in Germany and the Netherlands, this perception on the part of agents (companies and individuals) is quite high. In this context, retailers have begun to take on new tasks, such as the commitment to reduce the waste they generate and to recycle and reuse what is generated with the purpose of increasing their responsibility to the final consumer. Therefore, the aim of this work was to analyze the reverse logistics implemented in 22 grocery stores located in São Paulo (Brazil) and to quantify the profit obtained with this implementation. For this, for 24 months, the quantities of cardboard and plastic discarded by these grocery stores were monitored. As a result, it was possible to observe that the supermarket corporation increased its net profit with the practice of reverse logistics in a value proportional to the net profit generated by two supermarkets with a revenue of 600 thousand dollars.
Resumen
La sensibilidad ambiental está presente en varios países, y en Alemania y los Países Bajos, esta percepción por parte de los agentes (empresas e individuos) es bastante alta. En este contexto, los minoristas han comenzado a asumir nuevas tareas, como el compromiso de reducir el desperdicio que generan y reciclar y reutilizar lo que se genera con el fin de aumentar su responsabilidad ante el consumidor final. Por lo tanto, el objetivo de este trabajo fue analizar la logística inversa implementada en 22 supermercados ubicados en São Paulo (Brasil) y cuantificar los beneficios obtenidos con esta implementación. Para esto, durante 24 meses, se monitorearon las cantidades de cartón y plástico desechadas por estas tiendas de comestibles. Como resultado, se pudo observar que la corporación de supermercados aumentó sus ganancias netas con la práctica de logística inversa en un valor proporcional al beneficio neto generado por dos supermercados con un ingreso de 600 mil dólares.
Resumo
A sensibilidade ambiental está presente em vários países e, na Alemanha e na Holanda, essa percepção por parte dos agentes (empresas e indivíduos) é bastante alta. Nesse contexto, os varejistas começaram a assumir novas tarefas, como o compromisso de reduzir o desperdício que geram e a reciclar e reutilizar o que é gerado com o objetivo de aumentar sua responsabilidade para o consumidor final. Portanto, o objetivo deste trabalho foi analisar a logística reversa implementada em 22 supermercados localizados em São Paulo (Brasil) e quantificar o lucro obtido com essa implementação. Para isso, durante 24 meses, as quantidades de papelão e plástico descartadas por esses supermercados foram monitoradas. Como resultado, foi possível observar que a empresa de supermercados aumentou seu lucro líquido com a prática da logística reversa em um valor proporcional ao lucro líquido gerado por dois supermercados com uma receita de 600 mil dólares.
References
Aaker, D. A., Kumar, V., & Day, G. S., (2004). Pesquisa de marketing. São Paulo: Atlas.
Agrawal, S., Singh, R. K., Murtaza, Q., (2016). Disposition decisions in reverse logistics: Graph theory and matrix approach. Journal of Cleaner Production, 137, 93–104. doi:10.1016/j.jclepro.2016.07.045
Bahn, K. D., & Boyd, E., (2014). Information and its impact on consumers׳ reactions to restrictive return policies. Journal of Retailing and Consumer Services, 21(4), 415–423. doi:10.1016/j.jretconser.2014.03.002
Bernon, M., Rossi, S., Cullen, J., (2011). Retail reverse logistics: A call and grounding framework for research. International Journal of Physical Distribution and Logistics Management, 41(5): 484–510.
Braga Junior, S. S., Merlo, E. M., Nagano, M. S., (2009). Um estudo comparativo das práticas de logística reversa no varejo de médio porte. (A comparative study of reverse logistics practices in the midsize retail). Revista da Micro e Pequena Empresa, 3(2), 64–81.
Council of Supply Chain Management Professionals (CSCMP). Supply Chain Management: terms and glossary. Updated: August 2013. Disponível em: <https://cscmp.org/sites/default/files/user_uploads/resources/downloads/glossary2013.pdf?utm_source=cscmpsiteandutm_medium=clicklinksandutm_content=glossaryand utm_campaign=GlossaryPDF> Acesso em: 23 set. 2016.
Cruz, C. A. B., Santana, R. S., Sandes, I. S. F., (2013). A logística reversa como diferencial competitivo nas organizações. Revista Científica do ITPAC, Araguaína, 6(4), Pub.9, Outubro.
Dekimpe, M. G., Gielens, K., Raju, J., & Thomas, J. S., (2011). Strategic Assortment Decisions in Information-Intensive and Turbulent Environments. Journal of Retailing, 87, S17–S28. doi:10.1016/j.jretai.2011.04.006
Dias, K. T. S., Braga Junior, S. S., (2015). The use of reverse logistics for waste management in a Brazilian grocery retailer. Waste Management and Research, 34(1): 22–29. Doi:10.1177/0734242X15615696
Dias, K. T. S., Junior, S. S. B., Martinez, M. P., (2016). Reverse Logistics Analysis and Results Applied to the Grocery Retail. International Business Management, 10(18), 4403-4410.
Ellram, L. M., Cooper, M. C., (2014). Supply chain management: It's all about the journey, not the destination. Journal of Supply Chain Management, 50(1), 8-20.
Ganesan, S., George, M., Jap, S., Palmatier, R. W., & Weitz, B., (2009). Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice. Journal of Retailing, 85(1), 84–94. doi:10.1016/j.jretai.2008.12.001
Gurnani, H., Sharma, A., & Grewal, D., (2010). Optimal Returns Policy under Demand Uncertainty. Journal of Retailing, 86(2), 137–147. doi:10.1016/j.jretai.2010.02.001
Hernández, C. T., Marins, F. A. S., Castro, R. C., (2012). Modelo de gerenciamento da logística reversa. Gestão and Produção, 19(3), 445-456.
Hillier, D. J., Ross, S. A., Westerfield, R. W., Jaffe, J., Jordan, B. D., (2010). Corporate finance. McGraw Hill.
Jakhar, S. K., (2015). Performance evaluation and a flow allocation decision model for a sustainable supply chain of an apparel industry. Journal of Cleaner Production, 87, 391–413. doi:10.1016/j.jclepro.2014.09.089
Janakiraman, N., Syrdal, H. A., & Freling, R., (2016). The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review. Journal of Retailing, 92(2), 226–235. doi:10.1016/j.jretai.2015.11.002
Kumar, V., Sunder, S., & Sharma, A., (2015). Leveraging Distribution to Maximize Firm Performance in Emerging Markets. Journal of Retailing, 91(4), 627–643. doi:10.1016/j.jretai.2014.08.005
Lee, C. H., & Rhee, B.-D., (2008). Optimal Guaranteed Profit Margins for Both Vendors and Retailers in the Fashion Apparel Industry. Journal of Retailing, 84(3), 325–333. doi:10.1016/j.jretai.2008.07.002
Levy, M., Weitz B. A., (2000). Administração de varejo. São Paulo: Atlas.
Marchesini, M. M. P., Alcântara, R. L. C., (2016). Logistics activities in supply chain business process: A conceptual framework to guide their implementation. The International Journal of Logistics Management, 27(1), 6-30.
Parente, J., (2000). Varejo no Brasil: Gestão e Estratégia, São Paulo, Editora Atlas.
Parente, J., Gelman, J. J., (2009). Varejo e responsabilidade social. Bookman Editora.
Paulista Supermarkets Association (PSA). Guia Prático APAS: Supermercado Sustentável. Disponível em: <http://varejosustentavel.com.br/painel/dbarquivos/dbanexos/guiaprticoapassupermercadosustentvelp.pdf>. Acesso em> 04 abr. 2016.
Reyes, P. M., Meade, L. M., (2006). Improving reverse supply chain operational performance: a transshipment application study for not‐for‐profit organizations. Journal of Supply Chain Management, 42(1), 38-48.
Rogers, D. S., Tibben-Lembke, R.S., (1999). Going backwards: reverse logistics trends and practices. Pittsburgh, P.A.: Reverse Logistics Executive Council.
Saab, W.G.L., Gimenez, L.C.P., (2000). Aspectos atuais do varejo de alimentos no mundo e no Brasil. BNDES Setorial, 11: 101–122.
Silva, D. A. L., Santos Renó, G. W., Sevegnani, G., Sevegnani, T. B., Serra Truzzi, O. M., (2013). Comparison of disposable and returnable packaging: a case study of reverse logistics in Brazil. Journal of Cleaner Production, 47, 377–387. doi:10.1016/j.jclepro.2012.07.057
Silva, R.H., (2014). Design de Centros de Distribuição e Modelagem de Custos. NT Editora. Brasília.
Subramoniam, R., Huisingh, D., and Chinnam, R. B. (2009). Remanufacturing for the automotive aftermarket-strategic factors: literature review and future research needs. Journal of Cleaner Production, 17(13), 1163–1174. doi:10.1016/j.jclepro.2009.03.004
Szczesny, A., Lenk, A., Huang, T., (2008). Substitution, availability and preferences in earnings management: empirical evidence from China. Review of Managerial Science, 2(2), 129–160. doi:10.1007/s11846-008-0018-x
Tibben-Lembke, R. S., (1998). The impact of reverse logistics on the total cost of ownership. Journal of Marketing Theory and Practice, 6(4), 51-60.
Winandy, A. J. C., Gallardo, A. L. C. F., (2014). Análise das práticas de gestão ambiental divulgadas pelo varejo supermercadista. Revista Gestão Industrial, 10(4).
Yin, R. K., (2015). Estudo de Caso-: Planejamento e Métodos. Bookman editora.
Zailani, S., Shaharudin, M. R., Razmi, K., Iranmanesh, M., (2015). Influential factors and performance of logistics outsourcing practices: an evidence of malaysian companies. Review of Managerial Science, 11(1), 53–93. doi:10.1007/s11846-015-0180-x
Downloads
Published
How to Cite
Issue
Section
License
Instructions for filling in the Certification of Originality and the Copyright Transfer:
Keep in mind that by pressing the "save and continue" button at the end, you are assuming all the ethical and legal commitments set forth herein. They establish the responsibilities of the legislation on intellectual property rights. For this it is assumed that whoever is carrying out the action of presenting the written work in good faith and represents himself and the other authors of the postulated article.
In this sense, the authors retain all the rights of which they are owners and authorize the free reproduction of the document sent. In the event of being necessary, they will assume, by pressing the "save and continue" button, the legal responsibility derived from the patrimonial rights which are free because of the non-payment by any procedure of the Journal.
Consequently, the author (s) represented by the person who advances the postulation of the article for evaluation and eventual publication,
I (We) declare:
1. I am (we are) the author (s) of the article {here is the name of the article placed automatically}.
2. This is an original work in accordance with the intellectual property law of Colombian copyright.
3. The content of the article of the reference has not been published and that it will not be submitted to any other means of publication in written or electronic support before knowing the decision of the Editorial Committee of Dimensión Empresarial.
4. The signer of this certification guarantees that the commitment acquired here does not infringe any third-party rights.
5. The publication authorization includes its electronic file and its adaptation, if necessary, for its incorporation in the network or in any electronic format or database, as well as attaching the necessary metadata to register the work, trademarks of water or any other security or protection system.
6. The publication authorization includes reproduction on digital media. As well as its distribution and making available through institutional archives through the Internet, distribute copies, and exhibit it in Colombia and outside the country, as well as include the article in national and international indexes.
7. The author assumes all responsibility, including compensation for damages, that could be exercised against the Universidad Autónoma del Caribe by third parties who violated their rights and interests because of the assignment.
For its part, Dimension Empresarial undertakes to respect in any case the rights of the author contained in Article 30 of Law 23 of 1982, or any after it and will make the article available to the users of the Journal so that make a legitimate use of it, as permitted by the applicable legislation, provided that its authorship is cited, commercial benefit is not obtained, and derivative works are not made.
The authors agree to accept the conditions of this intellectual property note, which will be applied to this submission when it is published in this journal.
