Implementation of automated marketing communications through the Bitrix24 platform. Observation of the process in a small Colombian company. Encuentros, [S. l.], v. 21, n. 02-Julio-Dic., p. 1–12, 2023. DOI: 10.15665/encuen.v22i02-Julio-Dic.3107. Disponível em: http://ojs.uac.edu.co/index.php/encuentros/article/view/3107. Acesso em: 29 apr. 2026.