Women’s perception of humor in TV advertising and its effect on recall. Encuentros, [S. l.], v. 19, n. 02, 2021. DOI: 10.15665/encuen.v19i02.2378. Disponível em: https://ojs.uac.edu.co/index.php/encuentros/article/view/2378. Acesso em: 20 oct. 2026.