Uribe-Beltrán, C.I., García-Durán, H. and Sabogal-Neira, D.F. 2023. Implementation of automated marketing communications through the Bitrix24 platform. Observation of the process in a small Colombian company. REVISTA ENCUENTROS. 21, 02-Julio-Dic. (Dec. 2023), 1-12. DOI:https://doi.org/10.15665/encuen.v22i02-Julio-Dic. 3107.