Variáveis incidentes nas novas apostas de turismo rural

Autores

  • Rafael García Luna
  • Oscar Ospino-Ayala Universidad del Magdalena

DOI:

https://doi.org/10.15665/dem.v18i4.2347

Resumo

O objetivo deste artigo é identificar possíveis fatores de incidente para o desenvolvimento de projetos alternativos e inovadores nas áreas rurais de Santa Marta (Magdalena-Colômbia); A metodologia proposta consiste em uma análise hierárquica de múltiplos critérios, acompanhada de uma análise estatística geoespacial e multivariada que permite identificar e validar um conjunto de aspectos definidos em modelos anteriores, que foram revisados por especialistas. A aplicação do método permitiu estabelecer que aspectos como a valorização das características naturais e históricas do território, a facilidade de transporte, a variedade de atividades, a formação de capital humano, a segurança e a sustentabilidade são essenciais para definir alternativas novas e innovadoras para as atividades de turismo rural de Santa Marta.

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Publicado

2020-10-31

Como Citar

García Luna, R., & Ospino-Ayala, O. (2020). Variáveis incidentes nas novas apostas de turismo rural. Dimensión Empresarial, 18(4). https://doi.org/10.15665/dem.v18i4.2347

Edição

Secção

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