Dimensión Empresarial

Importance of Digital Transformation in Organizations

Jorge Eduardo Cervera Cárdenas — Thu, 31 Jul 2025 00:00:00 +0000

That is why it is of great importance in these times to begin discussing topics related to sustainability and the digital transformation of organizations. This allows us to understand how digital tools and strategies, such as Artificial Intelligence (AI), can be leveraged to improve business performance and their environmental, social, and economic impact, thus contributing to a more sustainable and resilient future for all. Therefore, it is important to understand how digital transformation influences sustainability and the administrative, economic, and accounting sciences, which is of great relevance. It is also important to delve into key aspects of these technologies and their impact on functional areas such as human talent, finance, marketing, logistics, among others

Digital transformation and resilience in multinational companies

Thu, 31 Jul 2025 00:00:00 +0000

The article analyzes, using the PRISMA methodology, the main scientific findings on the digital transformation and resilience of multinational companies, specifically focusing on publications that accelerate e-commerce, the rise of Industry 4.0, and current trends in digital marketing. As a main result, it was obtained that the factors present mixed effects in the crisis management of multinational companies, since this influence positively or negatively depending on the national context, public confidence in the market, and the financial and knowledge capacity of the companies. for the search for competitiveness.

Correlational analysis between the Corporate Image of Tarapoto Supermarkets and Customer Satisfaction levels in 2022

Thu, 31 Jul 2025 00:00:00 +0000

The purpose of this article is to determine the relationship between corporate image and customer satisfaction in Tarapoto supermarkets. This was addressed through a quantitative, correlational, non-experimental design. A non-probability quota sample of 382 residents of the Tarapoto district was used to administer a questionnaire. The main results were high in corporate image (57.5%) and customer satisfaction (72%). A moderate and positive relationship was also found, with a correlation coefficient of 0.473, indicating that most customers have a positive perception of supermarkets, leading to satisfaction with the service received.

Six sigma quality control and multivariate capability indicators to assess customer service in a mobile phone company

Adel Mendoza Mendoza — Thu, 31 Jul 2025 00:00:00 +0000

The application of Six Sigma and the multivariate capability index allows for the identification of any variability present in the process and determines whether it is acceptable or not. In this research, using Six Sigma and the multivariate capability index, the customer service quality characteristics of a mobile phone company with six channels to meet its customers' needs are evaluated. Primary data was used to

evaluate the results. The results show poor process performance during the study period. This helps improve service quality, as the "website" and "phone line" channels were identified as the most critical.

Social responsibility practices and corporate image in micro and small enterprises (Mypes) in the textile sector

Thu, 31 Jul 2025 00:00:00 +0000

The study aimed to understand how SMEs in the textile sector located in the Lima metropolitan area manage their social responsibility practices, as well as how this relates to their corporate image. To this end, a quantitative, cross-sectional, and correlational non-experimental research design approach was used. The results showed a connection between the variables examined. Therefore, the nonparametric Spearman's Rho test was used, with a correlation coefficient of 0.228 and a p-value of 0.000. Finally, the study found a moderately positive association between the variables under study.

Job satisfaction in public institutions: A systematic review of the scientific literature 2018-2022

GRETIA LUZ YSUIZA SALAS, Cristhians Omar De La Torre Collao — Thu, 31 Jul 2025 00:00:00 +0000

The purpose of the research was to analyze the influence of job satisfaction in public institutions on the growth of SMEs. Therefore, a systematic review of the scientific literature was used as a rigorous method to analyze the scientific knowledge available in the last 5 years. In conclusion,

the results revealed 37 points in 2018, 59 points in 2019, 58 points in 2020, 68 points in 2021, 82 points in 2021, and 93 points in 2022. The search for information acts as a compass that guides an organization toward success and happiness, creating a work environment in which employees feel valued, engaged, motivated, and capable of achieving their goals.