Evolution and description of brand personality models in Latin America. Dimensión Empresarial, [S. l.], v. 14, n. 2, p. 91–114, 2016. DOI: 10.15665/rde.v14i2.736. Disponível em: http://ojs.uac.edu.co/index.php/dimension-empresarial/article/view/736. Acesso em: 29 apr. 2026.