Escobar-Farfán M, Mateluna Sánchez C, Araya Castillo L. Evolution and description of brand personality models in Latin America. Dempresarial [Internet]. 2016Jun.20 [cited 2024Nov.22];14(2):91-114. Available from: http://ojs.uac.edu.co/index.php/dimension-empresarial/article/view/736