RAMÍREZ OSPINA, D. E.; TORO GONZALES, L. M.; DUARTE PAREJA, C. EMOTIONALITY IN MARKETING STRATEGIES: CASE STUDY FUNERAL INDUSTRY. Dimensión Empresarial, [S. l.], v. 14, n. 1, p. 109-122, 2016. DOI: 10.15665/rde.v14i1.570. Disponível em: http://ojs.uac.edu.co/index.php/dimension-empresarial/article/view/570. Acesso em: 16 apr. 2021.