Organizational diversity in the fusion process of a financial institution // Diversidad organizacional en el proceso de fusión de una institución financiera // Diversidade organizacional no processo de fusão de uma instituição financeira

Cintia Rodrigues de O Medeiros
Valdir Machado Valadao Junior
Rodrigo Miranda
Esther Solano Gallego


DOI: http://dx.doi.org/10.15665/dem.v16i1.569

Abstract


In this research, we addressed the meeting of cultures, with the aim of exploring the relationship of symbolic in a financial institution, then the process of acquiring another institution. The theoretical approach is used to analyze the perspective of Elias and Scotson (1994) on the processes of stigmatization of foreign social groups as a crucial factor in understanding the relationship of symbolic, the concept of Robert Park on marginal man and the concept of Turner on liminality. As a result, we show that members of the acquired company are seen as those who threaten the established culture.


Keywords


culture, diversity, established and outsiders

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