People, change and innovations. Factor for business lasting
DOI:
https://doi.org/10.15665/dem.v18i2.2141Abstract
This article keep record the factors that affect the business durability. It is a Exploratory study with a qualitative approach was used for information processing. Findings: Some of the results obtained indicate that for the companies studied, within the conditions that have influenced their durability are, people, as an factor in achieving business objectives, and change as an engine of adaptation; as well as, the innovation in the search of new market opportunities
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