People, change and innovations. Factor for business lasting

Authors

  • Hugo Alberto Rivera Rodriguez Universidad del Rosario
  • Wilson Omar Gonzalez Rodríguez Universidad del Rosario de Bogotá

DOI:

https://doi.org/10.15665/dem.v18i2.2141

Abstract

This article keep record the factors that affect the business durability. It is a Exploratory study with a qualitative approach was used for information processing. Findings: Some of the results obtained indicate that for the companies studied, within the conditions that have influenced their durability are, people, as an factor in achieving business objectives, and change as an engine of adaptation; as well as, the innovation in the search of new market opportunities

Author Biographies

Hugo Alberto Rivera Rodriguez, Universidad del Rosario

Magister en Administración, Economista empresarial, Profesor Principal de la Escuela de Administración de la Universidad del Rosario. Investigador del Grupo en Dirección y Gerencia (DIGE).

Wilson Omar Gonzalez Rodríguez, Universidad del Rosario de Bogotá

Magister en Dirección y Gerencia. Ingeniero Industrial. Docente investigador en Escuela de Administración de la Universidad del Rosario.

Downloads

Published

2020-03-18

How to Cite

Rivera Rodriguez, H. A., & Gonzalez Rodríguez, W. O. (2020). People, change and innovations. Factor for business lasting. Dimensión Empresarial, 18(2). https://doi.org/10.15665/dem.v18i2.2141

Issue

Section

RESEARCH RESULTS ARTICLES